You Don’t Learn Communications from a Book

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IMG_0709Working as a Public Information Officer (PIO) is never easy. Misspeak one word and the media can change the entire meaning of what you wanted the listener to hear. I had the honor of riding along with Phoenix Fire Department PIO, Captain Ardell Deliz, who has mastered her position. Interestingly, her communication strategy is the same for each of us, whether in the office or with our friends and family.

Parenting or Friending? Setting kids up for success


By Marsha Petrie Sue, MBA

im_not_your_friend_im_your_parent_napkins-r9be4e9f6db2b4fc4b4778a9677bbe7d9_2cfjc_8byvr_324Recently in the Wall Street Journal in the Opinion section, an article concerning parenting caught my eye. “Parenting in the Age of Awfulness Children are immersed in a culture that stokes disrespect.” This information discusses how to instill some civility.

The article by Leonard Sax, M.D. begins with “Kyle was absorbed in a video game on his cell phone, so I asked his mom, “How long has Kyle had a stomach ache?” Mom said, “I’m thinking it’s been about two days”. Then Kyle replied, “Shut up, mom. You don’t know what you’re talking about.” And he gave a snorty laugh, without looking up from his videogame. Kyle is 10 years old”.

A Case for Time Logs


Time logs: a true pain in the rear. If, however, you are looking to improve your performance and success, they are necessary. If you don’t have a sample, email me and I’ll send you the format I use.

If you think your time management is ‘spot on’, think again. Right now, write down everything you did yesterday.  Really, I mean everything. I guarantee you will not capture every activity, call, text, conversation, meeting, break, lunch or interruption you had.  You do way too much to capture every minute of time.

Here is a note from a client I am working with:

Time Is On Your Side


Time – you cannot keep it. You cannot catch it. You cannot stop it. You cannot possess it. It is the one resource that we’re offered free of charge. It is the only resource that every one is given exactly the same quantity every day. So why do some people manage it so well while others live a life of chaos and frenzy? Why isn’t time always on your side?

How we choose to use time determines everything. How are your choices in spending 24 hours? Do you take personal responsibility for how your day is managed?


There’s no question that members of the most recent generation to enter the workforce do operate differently than most of their predecessors. Thus, the generational gap grows wider.

In order to work amicably with Gen Y, you might try the following four ideas:

  1. Tear up historical job descriptions. I mean really—people aren’t doing what’s written in them anyway, so there is a gap between reality and the written word. Gen Y wants the reality of the job, not some overstated litany of outdated words.

Delivering Satisfaction: How to separate yourself from the competition

By Marsha Petrie Sue, MBA

You are not perfect and neither are your employees. Problems happen because service is in the eye of the beholder. Handling an unhappy client or customer is the only business element separating you from your competition in many cases.  So what do you do?

customer service


hard work

The employment landscape is competitive anytime but especially during an acquisition. Questions float through the halls, not to mention the minds of the employees…

  • Will I be let go?
  • What will I do?
  • What if I don’t like the new company or they don’t like me?
  • They will probably cut my pay! What will I do then?

Slam on the brakes right now! If you have been consistently providing excellence in your job duties, you have nothing to worry about. Unless the inner voices in your mind – you know, those emotional vampires – are sucking the life out of you and your confidence.

Five Tips on How to Reduce Turnover


Taking the cost of turnover at 150% of salary, the cost of turnover is then $75,000 per employee who leaves the company. For the mid-sized company of 1,000 employees who has a 10% annual rate of turnover, the annual cost of turnover is $7.5 million says the Small Business Advisor and Inc. Magazine confirms the 150%!

Turnover is expensive. Sometimes it cannot be avoided. When it can, leaders, managers and supervisors should avoid this costly departure by taking the right steps for employees. As an executive coach, I have found these five tips to reduce turnover.

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