Haughty, Loudmouthed Difficult People
Starbucks used to sell breakfast sandwiches, which makes sense because they sell coffee! A normal routine that many of us have adhered to is eating breakfast, the most important meal of the day. Did you notice the word – used to? A group of haughty, loudmouthed critics convinced the founder, Howard Schultz, to discontinue the breakfast fare because as he states “The egg sandwiches debased the Starbucks image because the scent of the warmed sandwiches interferes the coffee aroma in our stores.” Pleaaassssseeeee!
Steve Forbes, of Forbes Magazine Editor-in-Chief, even writes about Starbucks stock price falling by half, leaving shareholders feeling as if they’ve been drinking airline coffee.
