How to Use a Business Coach Effectively

By Marsha Petrie Sue, MBA and Myers Briggs Type Indicator Practitioner

Executive CoachThe benefits that you receive from coaching are largely up to you. I have learned that some people are sponges and others are cement. If you can leverage all the information supplied to you by your mentors, sports coaches, life coaches or executive coaches, you can maximize your success significantly. The habits needed to alter are fueled by the new information especially if you take personal responsibility for taking action and putting the considerations into action.

My preference as an executive coach, is to use some kind of assessment such as the Myers Briggs Type Indicator (MBTI)  because an individuals own perspective of themselves is reflected in the results.  When you choose a coach I would recommend looking for this ‘assessment’ component. These report a birds eye view of your preferences and often include suggestions for improvement. Assessments are also an excellent vehicle to use when reviewing team dynamics and success.

Coaches come in all varieties and different styles. They set the stage for growth by asking the tough questions, challenging, motivating, and coaching where it counts, and providing timely, relevant, and actionable feedback.

  • Decide to make the most of your coach Your attitude goes a long way in enabling or limiting what you get from your coach. Start by asking, “What do I want to accomplish?” and “How do I make the most of their experience, insight, or feedback?”
  • Keep an open mind to a different approach. Don’t opposed to trying something new.  Don’t get upset because you are asked to step outside of your comfort zone. This will drive to the results you want.
  • You change yourself.  Your coach doesn’t change you.  Your coach is not a crutch — they’re a potential change agent, but change is up to you.  A coach can ask questions and provide feedback that help develop new direction. And don’t expect to change others in your life.  You can only change you.
  • Look at the worst thing that can happen. Can you accept that? If not, why? Change is about, well, changing! So if you are stuck in that rut, consider finding a coach that suits your personal needs.
  • A coach is an influencer. Any decision is still yours to make. That’s why using a coach benefits you because it is the different view and suggestions you have probably been looking for!
  • Feedback is the breakfast of Champions! Remember the TLC – Take it, leave it or change it. Most coaches will show you what is working and also suggestions on what to change, and probably why it is not helping you achieve what you want.

“If your ship doesn’t come in, swim out to meet it!” Jonathan Winters

Marsha Petrie Sue, MBA – follow Marsha on FaceBook!

Professional Speaker, Author and Executive Coach
Author of The Reactor Factor 
and many other best selling titles.

Visit the website for more information
or call Marcia Snow at 1.888.797.6700
Call Marsha directly at 602 418-1991

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